Writing Support & Engagement

Supporting MSc Marketing Students with GenAI

In my MSc Marketing course, I promote the use of GenAI to help students overcome anxiety about writing assignments and engage more effectively from the start. Training sessions and resources, such as a LinkedIn Learning course on GenAI, are provided to build confidence in using AI for writing and graphic creation. I emphasise the importance of understanding how to use AI ethically and effectively, ensuring students are equipped to utilise AI tools like ChatGPT, GenCraft, and DallE in their coursework and future marketing careers.